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Shark Tank Star Kevin O’Leary Rejects Mark Cuban’s “Woke” Business Strategy

In a fiery exchange, Kevin O’Leary, star of the hit show Shark Tank, dismissed co-star Mark Cuban’s belief that embracing woke culture is beneficial for businesses. O’Leary took the opportunity to school companies like Target and Bud Light on the true nature of successful business practices.

The Numbers Don’t Lie

Contrary to Cuban’s claims, the evidence suggests otherwise. Both Bud Light and Target have experienced significant setbacks due to their alignment with woke culture. Bud Light’s sales have plummeted by 24% compared to last year, while Target has suffered a staggering loss of nearly $15 billion in market capitalization.

O’Leary, known for his no-nonsense approach, didn’t hold back when expressing his disagreement with Cuban. “Mark is a little bit country on this issue. I’m a little bit Rock and Roll,” O’Leary quipped during an interview with Fox & Friends.

The financial consequences of going woke and going broke are severe, O’Leary emphasized. Shareholders bear the brunt of billions of dollars lost in market capitalization, and Bud Light’s unprecedented decline in market share serves as a stark reminder of the risks involved. Despite their differences, O’Leary assured that he and Cuban remain good friends.

For O’Leary, business is all about the bottom line. The painful lessons learned by companies like Disney, beer companies, and Target should serve as a wake-up call for boards of directors and CEOs. “You want to sell everybody everything all of the time,” O’Leary explained. “When you get involved in partisan issues, you basically lose 50% of your constituency.”

According to the Canadian businessman, this loss should be the last thing any corporation desires. The role of a business, O’Leary argued, is to serve its customers, employees, and shareholders, not to take on the role of societal educators. The impact of such missteps can be measured in real-time through stock prices, as evidenced by the billions of dollars in market capitalization lost.

“When you lose $9, $10, $11, $12 billion of market cap, you know that you’ve offended somebody, and that person is your customer. That’s bad business. Really bad business,” O’Leary concluded.

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