Snickers denies Biden’s claim of downsizing due to ‘shrinkflation
OAN’s Elizabeth Volberding
4:28 PM – Monday, March 11, 2024
United States President Joe Biden criticized Snickers during his State of the Union address last week, claiming that the candy company reduced the size of its products while charging the same amount, known as “shrinkflation.”
During his State of the Union Address last week, Biden highlighted Snickers as an example of “shrinkflation,” however, the candy bar’s manufacturer refuted claims that it has been covertly shrinking the size of its chocolate bars.
In a statement, the manufacturer of the Snickers candy bar denied that they had “shrinkflation,” shrinking the size of their product while selling it at the same price.
Biden continued to claim that snack manufacturers are charging the same price for less product and he even urged Congress to enact legislation that could combat alleged “shrinkflation.”
“In fact, the snack companies think you won’t notice if they change the size of the bag and put a hell of a lot fewer — same — same size bag — put fewer chips in it. No, I’m not joking. It’s called shrinkflation,” Biden said during his speech. “You probably all saw that commercial on Snickers bars. And you get — you get charged the same amount, and you got about, I don’t know, 10 percent fewer Snickers in it.”
However, the company’s manufacturer, Mars, Inc., denied the allegation in a statement shared to X (Twitter).
“We have not reduced the size of Snickers singles for share size in the U.S. Like many industries, we continue to face high inflation and spikes in material costs; however, we work to absorb these extra costs wherever possible to provide affordable treats and the best value,” the company said in a statement to CNN correspondent Scott Jennings. “Final prices are always at the discretion of the retailer, but we make every effort to minimize costs to provide a full range of delicious products.”
Scott Jennings captioned the post, “As I suspected. The president is literally slandering a candy bar. Will literally slander anything and anyone. Total hack.”
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What are the potential implications and consequences of President Biden’s call for legislation against shrinkflation in the snack industry
Title: Snickers Denies “Shrinkflation” Allegations Raised by President Biden
Introduction:
In his recent State of the Union address, President Joe Biden criticized Snickers, a popular candy brand, for practicing ”shrinkflation.” The President alleged that the chocolate bar manufacturer reduced the size of its products while maintaining the same price. However, the company’s manufacturer, Mars, Inc., has denied these claims, asserting that they have not engaged in any covert shrinking of their chocolate bars. The dispute between the President and the candy company has now drawn attention to the issue of shrinkflation in the snack industry.
Shrinkflation Explained:
Shrinkflation refers to a marketing strategy employed by companies that involve reducing the weight or size of a product while keeping the price unchanged. This practice allows manufacturers to maintain profit margins despite rising production costs. While it is not exclusive to the snack industry, snack products often fall under scrutiny due to their popularity and widespread consumption.
President Biden’s Remarks:
During his address, President Biden singled out Snickers as an example of shrinkflation within the snack industry. He accused snack manufacturers of charging the same price while offering less product. The President even urged Congress to consider enacting legislation to combat this alleged practice.
Mars, Inc.’s Response:
Mars, Inc., the manufacturer of Snickers, quickly denied President Biden’s allegations in a statement shared on Twitter. They stated that they have not reduced the size of Snickers singles or share-sized bars in the United States. Mars acknowledged that, like many industries, they are facing high inflation and spikes in material costs. However, the company assured consumers that they work to absorb these extra costs to provide affordable treats and maintain the best value.
Dispute on Social Media:
The dispute between the President and the candy company gained further attention when CNN correspondent Scott Jennings shared Mars, Inc.’s statement on Twitter. He criticized President Biden’s remarks, stating that the President was slandering a candy bar and calling him a “total hack.” The tweet received attention from various individuals, drawing mixed reactions among social media users.
Conclusion:
The allegation of shrinkflation made by President Joe Biden against Snickers has brought the practice into the spotlight. While the President claimed that snack manufacturers are reducing product sizes while charging the same price, Mars, Inc. has vehemently denied engaging in such practices. As the debate continues, it raises important questions about consumer trust, industry practices, and the need for transparency in product packaging and pricing. It remains to be seen whether further investigations or actions will result from President Biden’s call for legislation against alleged shrinkflation practices in the snack industry.
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