Sports Illustrated used AI-generated authors to create articles, according to the magazine, which sourced the content from a third-party
Sports Illustrated Accused of Publishing AI-Generated Content by Fake Authors
According to a report by Futurism, Sports Illustrated has been caught publishing articles attributed to non-existent authors, complete with made-up biographies and headshots.
The exposé revealed that the leading American sports magazine allegedly used artificial intelligence to produce these articles, with no human involvement.
An anonymous source confirmed, “The content is absolutely AI-generated, no matter how much they deny it.”
One example highlighted by Futurism was a writer named “Drew Ortiz,” whose profile photo was actually an AI-generated image available for purchase on a website.
Another source expressed disbelief, stating, “This person does not exist. It’s just crazy.”
TheStreet, another publication owned by The Arena Group, was also found to be engaging in similar practices.
When Futurism reached out to The Arena Group for comment, they received no immediate response.
After being contacted by Futurism, all the AI-generated authors mysteriously disappeared from Sports Illustrated’s website, only to be replaced by new phony authors.
The report pointed out that the magazine’s website did not initially disclose that the articles were AI-generated, but eventually added a Disclaimer acknowledging the involvement of a third party.
Sports Illustrated, known for its coverage of social issues, has faced a significant blow to its reputation with this revelation, further eroding public trust in “thinking” computer systems in media.
In 2019, Authentic Brands Group purchased Sports Illustrated from Meredith for $110 million and licensed the brand to Maven, which later became Arena Group Holdings.
Variety reported that a third-party company named AdVon Commerce claimed to have written the content for Sports Illustrated, but has since ended its partnership with The Arena Group.
The Arena Group stated, “According to AdVon, their writers, editors, and researchers create and curate content, using counter-plagiarism and counter-AI software. However, we have learned that AdVon had writers use pen names in certain articles, actions we don’t condone.”
Following the report, the Sports Illustrated Union released a statement expressing their horror and demanding answers from Arena Group management.
The statement read, ”If true, these practices violate everything we believe in about journalism. We deplore being associated with something so disrespectful to our readers. We demand the company commit to adhering to basic journalistic standards.”
How does the publication of AI-generated articles without proper verification affect the credibility of a magazine like Sports Illustrated?
Example was a writer named “Emily Davidson,” whose biography stated that she was a former athlete and sports journalist, but no evidence of her existence could be found.
The use of AI-generated content in journalism raises significant ethical concerns. It not only deceives readers but also undermines the credibility and integrity of the publication. Readers rely on the expertise and authenticity of the authors when consuming news and information.
This incident has ignited a debate about the role of AI in journalism. While AI technology has the potential to assist journalists in tasks such as data analysis and fact-checking, the creation of full articles without human involvement blurs the line between human and machine-generated content.
Sports Illustrated has faced criticism for compromising journalistic standards by publishing content attributed to non-existent authors. It calls into question the magazine’s editorial process and quality control measures. The magazine needs to take responsibility for its actions and conduct a thorough investigation into how AI-generated articles were published without proper verification.
Furthermore, the use of AI-generated content also has implications for the job market. If AI can write articles that are indistinguishable from those written by humans, it raises concerns about the future of journalism as a profession. Journalists may find themselves competing with AI algorithms for employment opportunities.
While AI technology undoubtedly has its benefits and advancements, it is essential to establish ethical guidelines and standards for its use in journalism. Transparency is crucial, and publishers should clearly disclose when AI technology is utilized in the creation of content.
Readers also need to be aware of the potential for AI-generated content and develop critical thinking skills to distinguish between human and machine-written articles. Fact-checking and verifying information from multiple credible sources are essential practices that readers should employ to ensure the accuracy and reliability of the content they consume.
As the field of AI continues to advance, it is vital for publications and journalists to take a proactive approach in addressing these ethical challenges. Accountability, transparency, and maintaining high journalistic standards should remain at the forefront of the industry to preserve the integrity of journalism in the digital age.
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