Starbucks now offers a 10-cent discount on drive-thru and mobile orders when using reusable cups
OAN’s Abril Elfi
5:38 PM – Wednesday, January 3, 2024
Starbucks is making a bold move to reduce landfill waste by accepting reusable cups at their drive-thrus and for mobile orders. This exciting initiative will take effect on Wednesday at all company-operated and participating stores in the United States and Canada. It’s a groundbreaking step for the national coffee house, as it becomes the first to offer personal cups for mobile orders.
The company released a statement, noting that this will take effect on Wednesday at all company-operated and participating stores in the United States and Canada. It is the first national coffee house to offer personal cups for mobile orders.
“With the majority of Starbucks beverages enjoyed on-the-go, this milestone unlocks a big opportunity for customers to choose reusables and supports Starbucks commitment to reduce waste by 50 percent by 2030,” they stated. “Starbucks is the only national coffeehouse in the U.S. to offer customers the option to use their personal cup when they make a mobile order and the first in Canada to offer mobile order for all drinks and sizes.”
Customers who bring a clean personal cup will also receive a 10-cent discount on their beverage and those who are U.S. Starbucks rewards members will earn 25 bonus stars.
Patrons ordering at the store will need to inform their baristas that they brought their own cup.
In regards to the drive-thru, baristas will collect the cups and fill them up at the pickup window.
As for in-app orders, there will be a “customization” button and a select “personal cup” section once they arrive at the cafe. Customers will hand over their cup to baristas in the pick-up area.
Michael Kobori, Starbucks’ chief sustainability officer, released a statement regarding the new announcement.
“At Starbucks, we envision a future where every beverage can be served in a reusable cup,” Kobori said. “We know our customers are passionate about the planet, and now, they can join us in our efforts to give more than we take, no matter how they order.”
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What procedures have Starbucks implemented for both in-store and mobile orders with regards to the reusable cup initiative?
Starbucks Implements Reusable Cup Initiative to Reduce Landfill Waste
In a significant step towards sustainability, Starbucks announced its newest initiative to reduce landfill waste by accepting reusable cups at their drive-thrus and for mobile orders. The coffee giant, which operates in the United States and Canada, will implement this groundbreaking move at all company-operated and participating stores starting from Wednesday.
With the majority of Starbucks beverages consumed on-the-go, this initiative marks a milestone in the company’s commitment to reducing waste by 50 percent by 2030. Starbucks becomes the first national coffee house to offer personal cups for mobile orders in the United States, and the first in Canada to do the same for all drinks and sizes.
In a statement released by the company, Starbucks emphasized the significance of this step towards waste reduction. “This milestone unlocks a big opportunity for customers to choose reusables and supports Starbucks’ commitment to reduce waste,” the statement read. It also highlighted that Starbucks is the only national coffeehouse in the U.S. to offer customers the option to use their personal cup when they make a mobile order.
Customers who bring their own clean personal cup will also receive a 10-cent discount on their beverage. Additionally, U.S. Starbucks rewards members will earn 25 bonus stars for using a personal cup. This incentive aims to encourage customers to participate in the initiative and make a positive impact on the environment.
To implement the initiative, Starbucks has outlined the procedures for both in-store and mobile orders. For in-store orders, customers need to inform the baristas that they brought their own cup. Baristas will then collect the cups and fill them up at the pickup window. As for mobile orders, customers will find a “customization” button and a select “personal cup” section in the app. Upon arrival at the cafe, customers will hand over their personal cup to the baristas in the pick-up area.
Michael Kobori, Starbucks’ chief sustainability officer, expressed the company’s vision for a future where every beverage can be served in a reusable cup. “At Starbucks, we envision a future where every beverage can be served in a reusable cup,” Kobori stated. “We know our customers are passionate about the planet, and now they can join us in our efforts to give more than we take, no matter how they order.”
This initiative is a significant step for Starbucks in its commitment to sustainability and waste reduction. By encouraging customers to bring their reusable cups, Starbucks aims to create a positive environmental impact and inspire other companies to implement similar initiatives.
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