Rather than shoveling out the estimated $7 million required for Super Bowl ad time, State Farm will commit to helping wildfire victims, according to a report featuring a State Farm spokesperson.

“We are proud to report that our customer contact is at 90%. We’ve received over 7,400 home and auto claims, and we are putting tens of millions of dollars back into customers’ hands,” the spokesperson said. “These numbers will continue to rise as residents return and assess damage. Our focus is firmly on providing support to the people of Los Angeles. We will not be advertising during the game as originally planned.”

Last year, State Farm canceled 72,000 policies for property owners, including 7,600 rejected renewals located in Pacific Palisades.

At least 24 people have died from the fires in Los Angeles, and an estimated 12,000 structures have been burned.

“State Farm, State Farm agents, and our employees are all focused on helping customers impacted by the Southern California wildfires in the midst of this tragedy,” according to the spokesperson. “State Farm serves more than 8 million customers in California — more than any other insurer — and we’ve been doing this for nearly 100 years.”

“Our claims force is the largest in the industry, and we are bringing the full scale and force of our catastrophe response teams to help customers recover — whether they are on the ground in LA or across the country,” the spokesperson added.

State Farm has also renewed thousands of canceled policies, but critics are not letting up on the insurance giant.

“It turns out when your commercials say you’ll be there, but in reality you won’t,” one person posted to X. “People get a little perturbed.”

“They will renew but not cover the losses already incurred,” another user commented.

“Like a Bad Neighbor [State Farm] is never there,” one post read.