Washington Examiner

2024 State of the Union: Biden highlights ‘shrinkflation’—essential details

Shrinkflation: The Battle‌ Against ⁢Corporate Greed

“Shrinkflation” has become⁢ the buzzword for‌ the Biden administration as they prepare ⁢for the⁢ president’s ⁣annual State of the Union address. This clever term, a combination of “shrink” ‌and “inflation,” has gained popularity among liberal ⁣lawmakers in the Democratic Party who accuse corporations of cheating consumers ‍by reducing product sizes while keeping prices the same.

Interestingly, the Biden administration has recently⁢ adopted this‍ line of ⁣thinking,⁣ possibly as a way to shift blame for the past few years ⁤of‌ inflation onto‌ corporations rather than their own economic‌ policies. However, Republicans ​argue that excessive ⁢spending by the‍ administration,‍ along with Federal Reserve monetary⁤ policy during the​ pandemic, is the ‌main culprit.

But‍ “shrinkflation” is not‍ just a ⁢partisan issue.‍ It is⁣ a real phenomenon that is part of the broader COVID inflation,‍ according⁣ to Ryan Young, a‍ senior economist at the⁤ libertarian Competitive⁤ Enterprise​ Institute. This concept⁤ is ⁤already factored into official inflation statistics, such as the consumer price index.

Biden himself has taken ‍a ⁢stand against shrinkflation, posting‌ a video ad on social media calling on big consumer brands to stop this practice. ⁢The​ phrase has⁤ gained⁢ traction, with ​increased ⁢Google⁤ searches​ for ⁢shrinkflation and even a mention on ⁢Sesame Street.

During an event ‍at ​the White⁤ House, Biden discussed shrinkflation ⁣in terms of ​Sesame Street, highlighting how even Cookie Monster noticed his cookies getting smaller while the ​price remained ⁣the⁢ same. This unexpected connection between a popular children’s show‍ and U.S. economic policy sparked controversy ⁢and criticism.

As Biden faces a tough reelection challenge, his ​focus on shrinkflation may be an attempt to deflect blame‍ for⁣ the high inflation rates that have made life⁤ more unaffordable for consumers. Despite ‍other positive economic ‍trends, such as strong output⁤ and‌ job growth,‍ Biden’s approval ratings have ‍not‍ seen a significant boost.

It is likely that Biden will address corporate greed and shrinkflation ⁣during⁤ his State of the Union address, aligning himself with more liberal Democrats like Elizabeth Warren ​and Bernie Sanders who have ⁤been vocal about this ⁣issue. Warren, for example, released ⁢a video targeting big ⁣corporations like Doritos, Oreos, and even toilet⁢ paper for​ shrinking product sizes while maintaining or increasing prices.

As the ⁢White House team and Biden’s campaign ⁣work to highlight the positive aspects⁤ of the economy, such as low unemployment, they hope to ​gain support for Biden’s economic policies, which they ​have dubbed “Bidenomics.” However, recent polling shows that a majority of voters​ disapprove of Biden’s job ⁤performance and his ​handling of ​the economy.

How does shrinkflation allow corporations to increase their profits without⁣ raising prices?

A broader pattern⁤ of corporate greed that has been affecting consumers for decades. Corporations have been using⁤ various tactics to increase ⁣their ⁣profits at the expense of consumers, and shrinkflation is just one of them.

Shrinkflation refers⁣ to the practice‌ of ⁣reducing the‍ size or quantity of a product while keeping the⁣ price the same. This allows companies to ‌maintain ‌their profit margins without explicitly‍ raising prices. For example, a bag of chips⁢ that used to ⁢contain 200 grams may ⁣now only have 180 grams, but the price remains unchanged.‌ Consumers‌ are effectively paying the same amount for less product.

This deceptive​ tactic has become increasingly common across various industries, from food ⁣and beverages⁢ to personal care‍ products⁤ and household items. It is a subtle⁢ way for ‌companies ⁢to increase their⁢ profits without attracting ‌too much attention⁢ from ​consumers.

What makes shrinkflation particularly ‍troubling is that it often goes unnoticed ​by consumers.​ Most‌ people are not meticulously⁤ checking the weight or quantity of every product they buy, and companies take‌ advantage of this. They bank⁤ on the fact that‍ consumers will assume ‍the price ​is fair, not realizing ⁤that they are getting‍ less value for ‌their⁢ money.

Furthermore, ​shrinkflation disproportionately affects low-income consumers who⁤ are ‌more price-sensitive and rely on certain products‌ for their ‍everyday needs. When the ⁤size ⁣of essential items, ⁢such as diapers or toiletries, shrinks without a corresponding decrease in price, ​it ‌can have a​ significant impact on a household’s budget.

The battle against shrinkflation requires both consumer awareness and government intervention.⁢ As consumers, we must become more vigilant‍ and informed about the products we purchase. By scrutinizing labels, checking weights, and comparing prices per⁤ unit, we can ⁤hold corporations accountable and make more informed choices.

However, individual consumer actions can only go so⁤ far. Government regulations and ‌oversight are necessary​ to ensure that companies are not engaging in deceptive practices that⁢ harm‍ consumers. This includes enforcing clear labeling laws ‍and monitoring price changes relative to the size or quantity of products.

Some countries have already ​taken steps to combat shrinkflation.‌ For instance, ​the ⁢United Kingdom’s Office ⁢for ⁤National Statistics has⁣ been monitoring package sizes and ensuring that consumers are not misled ‌by⁢ deceptive practices. Other countries should follow suit and implement similar measures to⁣ protect consumers from corporate greed.

Shrinkflation is ⁤more than just a catchy ‍buzzword. It ⁤reflects a real​ problem of corporate greed and deceptive practices that undermine consumer trust ‍and ⁢affordability. By addressing shrinkflation and⁣ holding corporations accountable, we can create ‌a fairer marketplace that⁢ benefits both businesses‌ and consumers alike.



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