‘STOP ERASING WOMEN’: Cosmetics Brand Uses Bearded Man To Sell Lip Cream And Gets Slammed

Katie JerkovichJanuary 30, 2023

A cosmetics company was founded Wake up with its latest ad featuring a bearded man wearing hot pink lip cream — and got slammed by followers for “erasing women” You can find out more.

A Sunday post across its many social media accounts, NYX Professional Makeup was criticised for its ad featuring a makeup artist whose name is itsmechrxs, in which it promoted its Smooth Whip lip-cream.

The caption for the post was created by the company on Instagram. “[itsmechrxs] making us whip out our Smooth Whip in Pom Pom REAL quick. #nyxcosmetics #nyxprofessionalmakeup #crueltyfree.”

The majority of comments on Facebook and Instagram indicated that they thought this was too much for the company.

“Stop erasing woman,” One person was blasted. “Apparently you don’t need us as your customer base any longer. I’ll leave [your] product like you left me Tired of being marginalized!!!!!!”

“Not attractive at all,” A third person also shared. “Doesn’t make me want to run out and buy your products EVER.”

Another author wrote “… DOESNT matter what year it is dude. Men are men and women are women stop trying to erase us.”

“You need to wake up. Stand up for your right as a woman,” One person can share. “This is another example of men wanting to still be in control.”

NYX Cosmetics featured a man with a beard to advertise their lipstick.

Get up, get moving. pic.twitter.com/IUIyGzRWvq

— Sara Gonzales (@SaraGonzalesTX) January 30, 2023

“Won’t be buying this brand again,” one explained. While another added, “I’m so turned off by these ads with men wearing lipstick.”

“Not good for your company using a man what are you thinking boycotting,” another person wrote in the comments. While another explained “men should not wear makeup. This is gross.”

One person even had more of a suggestion rather than just criticism that clearly the company hadn’t thought about.

“I’m not so much disgusted but confused, why just put a picture with a man wearing lipstick and not a woman too?” the follower wrote. “How does this ad make me want to buy [your] product when I can’t relate to it … I get makeup is for everyone so why not?”