Super Bowl 2024: Record-breaking 123.4 million viewers streamed the event
OAN’s Elizabeth Volberding
3:22 PM – Tuesday, February 13, 2024
The 2024 Super Bowl game between the Kansas City Chiefs and the San Francisco 49ers resulted in an unprecedented average of 123.4 million views, making it the most-watched television broadcast in history.
With a staggering 123.4 million viewers, the Super Bowl showdown between the Kansas City Chiefs and the San Francisco 49ers on February 11th at Allegiant Stadium in Las Vegas, Nevada, captivated the largest audience ever for a single television broadcast.
This historic broadcast also holds the record for the longest-ever Super Bowl game, with the Kansas City Chiefs securing a thrilling overtime victory of 25-22.
Only the second Super Bowl in 58 years to go into overtime, the previous occurrence was in 2017 when the New England Patriots staged a remarkable comeback from a 28-3 deficit to defeat the Atlanta Falcons 34-28.
Out of the 123.4 million Super Bowl viewers, 112 million tuned in to CBS, making it the largest audience ever for a single network. The remaining viewers accessed the game through NFL digital properties such as NFL+, Paramount+, Nickelodeon, Univision, and CBS Sports.
According to Nielsen Fast National and Adobe Analytics data, these viewership figures shattered the previous record of 115.1 million average viewers from last year’s Super Bowl game.
CBS Sports also declared that the game was the “most-streamed Super Bowl in history.”
“CBS Sports’ coverage of SUPER BOWL LVIII, which featured the Kansas City Chiefs’ 25-22 overtime victory over the San Francisco 49ers, delivered the most-watched telecast in history with a Total Audience Delivery of 123.4 million average viewers across all platforms, including the CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports, Univision and NFL digital properties, including NFL+,” CBS Sports announced in a statement.
“More than 200 million viewers (202.4) watched all or part of Super Bowl LVIII across networks, the highest unduplicated total audience in history and up +10% vs. last year’s Super Bowl (184 million),” it continued.
As a result, this year’s televised game “capped off a record-setting season for CBS Sports,” the sports network added.
“The NFL ON CBS scored the most-watched regular season since the NFL returned to CBS in 1998 as well as the Network’s best postseason viewership since 1998.”
R&B/pop singer Usher delivered an electrifying halftime show, featuring special appearances by Alicia Keys, H.E.R., Will.i.am, Lil Jon, Ludacris, and Jermaine Dupri.
Furthermore, the presence of singer and songwriter Taylor Swift at this year’s Super Bowl likely contributed to the massive audience. The NFL has gained new fans due to the pop star’s relationship with Chiefs tight-end player Travis Kelce.
For the second consecutive year, the Super Bowl attracted over 100 million viewers on average, signaling a resurgence after a period of declining viewership caused by cord-cutting.
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What factors contributed to the immense popularity of this year’s Super Bowl, surpassing last year’s record-breaking viewership figures?
He first time in history, the Super Bowl game between the Kansas City Chiefs and the San Francisco 49ers on February 11th at Allegiant Stadium in Las Vegas, Nevada, attracted an incredible 123.4 million viewers, setting a new record for the most-watched television broadcast ever.
Not only did this historic broadcast captivate such a massive audience, but it also became the longest-ever Super Bowl game, with the Kansas City Chiefs securing a thrilling overtime victory of 25-22. This marked only the second Super Bowl in 58 years to go into overtime, the first being in 2017 when the New England Patriots staged a remarkable comeback to defeat the Atlanta Falcons.
Out of the 123.4 million Super Bowl viewers, a staggering 112 million tuned in to CBS, making it the largest audience ever for a single network. The remaining viewers accessed the game through various NFL digital properties such as NFL+, Paramount+, Nickelodeon, Univision, and CBS Sports.
These impressive viewership figures shattered the previous record of 115.1 million average viewers from last year’s Super Bowl game. CBS Sports declared that the game was also the most-streamed Super Bowl in history, further indicating the immense popularity of this year’s event.
“The NFL ON CBS scored the most-watched regular season since the NFL returned to CBS in 1998 as well as the Network’s best postseason viewership since 1998,” CBS Sports stated.
This year’s Super Bowl was not only about the game itself but also featured an electrifying halftime show by R&B/pop singer Usher, who was joined by Alicia Keys, H.E.R., Will.i.am, Lil Jon, Ludacris, and Jermaine Dupri. The presence of singer and songwriter Taylor Swift at the event likely contributed to the massive audience, as her relationship with Chiefs tight-end player Travis Kelce has gained attention and brought new fans to the NFL.
All in all, the 2024 Super Bowl game between the Kansas City Chiefs and the San Francisco 49ers will go down in history as the most-watched television broadcast ever, captivating millions of viewers worldwide. Its record-breaking viewership figures and thrilling gameplay have solidified the Super Bowl’s position as one of the most significant cultural events of our time.
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