Target Mocked For Selling Disabled Black Santa Ornament, Pride Nutcrackers
Target Faces Backlash for Leftist Merchandise
Target is once again under fire for offering over-the-top leftist merchandise in its stores.
The company faced criticism and boycotts earlier this year for its Pride merchandise, which included “tuck-friendly” female swimwear and children’s merchandise emblazoned with Pride messaging, to name a few. Now, controversy has ensued in the Christmas decor section, and X users are having a field day with the photos.
The account End Wokeness shared images of an ornament of a black Santa Claus in a wheelchair displayed on a Target shelf. “Target outdid itself this year for Christmas,” the post caption says.
Target outdid itself this year for Christmas pic.twitter.com/F0YpLmOrkt
— End Wokeness (@EndWokeness) November 15, 2023
The account also highlighted a Pride nutcracker figurine wearing a Pride-striped hat and holding a Progress Pride flag. The product description encourages buyers to “show your love and support for the LGBTQIA+ community” by displaying this decoration. Both items are available for sale on Target’s website as of Wednesday.
CHECK OUT THE DAILY WIRE BLACK FRIDAY SHOPPING GUIDE
The post replies mocked the items and referenced the company boycotts from earlier this year. Target’s market value declined $14 billion by August following the backlash. The company moved its Pride collections to less prominent areas of the store due to the controversy after previously having the merchandise displayed by the front entrances.
“Who the hell shops at Target still? I have not stepped inside one since the tuck it underwear debacle. Banned for life,” one account replied.
“Wow. Just wow,” another chimed in. “You would think they would have learned from the last time. When will companies finally start to realize it? Go woke…go broke!”
“They are trying really hard to bankrupt themselves,” another person agreed.
The backlash against these items comes on the heels of rumors that Target hired Erik Thompson as their Senior LGBTQIA+ Segmentation Strategist and Pride Lead, according to a post he shared on Instagram. Thompson, who goes by ”gaycruella” on the social media platform, wrote that he was “honored” to accept the role.
“Time to whip out the Glitter & Hellfire flamethrowers and rip that old world to shreds darlings,” the self-described Target corporate employee shared. “Let’s flip that script and rewrite that narrative. This time for ~ALL Guests, ALL Humans & ALL Hearts.”
How does Target’s history of offering diverse and inclusive merchandise potentially contribute to the controversy surrounding their offerings?
Ss/status/1464175900959683079?ref_src=twsrc%5Etfw”>November 26, 2021
Many users expressed their disappointment with Target, accusing the company of promoting a left-wing agenda and “ruining” Christmas traditions. Some online trolls even went so far as to call for a boycott of the retail giant.
However, it is important to note that Target has a history of offering diverse and inclusive merchandise. In recent years, the company has made efforts to cater to a wide range of customer preferences and values. This includes partnering with various organizations to promote inclusivity and equality. For instance, in 2016, Target announced a partnership with GLSEN, a LGBTQ+ education organization, to support safe and inclusive school environments.
While some may argue that Target is pushing a leftist agenda, it is clear that the company aims to appeal to a diverse customer base. By offering merchandise that reflects different cultures, identities, and beliefs, Target is embracing the changing demographics of the United States. As a large retailer, it is crucial for Target to cater to the needs and preferences of its customers to remain competitive in the market.
Furthermore, the criticism against Target’s Christmas decor seems disproportionate. The ornament with the black Santa Claus in a wheelchair should be seen as a positive representation of diversity and inclusion. It is a reflection of the fact that Santa Claus can be portrayed in various ways, breaking away from traditional stereotypes. Instead of dividing people, such decorations have the potential to bring joy and inclusivity, reminding us that the Christmas spirit should be about acceptance and love for all.
It is understandable that people have different opinions and perspectives on the merchandise offered by Target. However, it is unfair to label the company as biased or agenda-driven simply because they provide options that cater to a more progressive audience. In today’s diverse society, it is important to celebrate and embrace differences rather than urging for conformity and uniformity.
In conclusion, the controversy surrounding Target’s leftist merchandise reflects the ongoing polarization within society. While some may view the company’s offerings as an infringement on traditional values, it is essential to recognize the importance of inclusivity and diversity in a rapidly changing world. Target should be commended for its efforts to cater to a wide range of customer preferences, promoting acceptance, and fostering an inclusive shopping experience for all.
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