Target will grasp the importance of radical LGBT activism only through continued boycotts

Target announced this month that its specially curated LGBT-themed merchandise will once again appear on shelves across the country to showcase the corporation’s commitment “to support[ing] and celebrat[ing] the LGBTQIA+ community during Pride Month and year-round.”

The array of “adult apparel and home and food and beverage” products, Target claimed, will be readily available online but only “in select stores, based on historical sales performance.”

Corporate media attributed the so-called “pride” pullback to conservatives (and moms), who led a boycott against the big box retailer last summer after it partnered with a Satan supporter merchandise designer, sold “tuck-friendly” swimsuits, and marketed LGBT-themed clothing and accessories to children.

Target may have lost billions of dollars and suffered several stock plummets after it shamelessly embraced and marketed radical gender ideology. Yet, the Minneapolis-headquartered company has repeatedly shown no indication that it learned its lesson on politically and sexually charged products.

In November, the corporation made the deliberate decision to stock LGBT-themed Christmas products, including nutcrackers decked out in trans and gay flags. Around that same time, Target partnered with “Senior LGBTQIA+ Segmentation Strategist and Pride Lead” Erik Thompson to promote an increase in gay merchandise.

By all measures, Target still has big plans to shove gay and trans propaganda down shoppers’ throats the moment they walk through the red-and-white sliding doors this June.

The company isn’t simply selling new rainbow-themed products starting May 28. Target also plans to join in sexually explicit parades and will continue to throw money at leftist LGBT activism.

Americans overwhelmingly say they would prefer to spend their money at a business that “stays neutral on political and cultural issues.” Yet, big businesses like Target are resistant to fully abandoning their Corporate Equality Index scores, racist diversity, equity, and inclusion initiatives, and “LGBTQIA+” alphabet soup agenda to appease their customers.

Last year’s Target, Bud Light, Disney, and Dodgers boycotts effectively showed brands (for at least a few months) that the Americans who believe marriage is between a man and a woman, you can’t change your chromosomes, and mutilating children is wrong and punishable were not messing around.

Megaphoning every time Target pulls a “pride” stunt, as evidenced by the company’s latest affirmation of the LGBT agenda, won’t do anything. There must be a cultural shift and rejection of everything stores staffed by people with pronoun nametags offer.

The temptation to drop by the big bullseye next month to check in on Joanna Gaines’ latest collection might be mounting, but don’t give in. The only way to ensure Target does not get a free pass to keep advancing its gay and trans activism is to hit Target where it hurts — its profits and its image.

Jordan Boyd is a staff writer at The Federalist and co-producer of The Federalist Radio Hour. Her work has also been featured in The Daily Wire, Fox News, and RealClearPolitics. Jordan graduated from Baylor University where she majored in political science and minored in journalism. Follow her on Twitter @jordanboydtx.