Target’s CEO faces allegations of dishonesty regarding LGBTQ+ merchandise for children.
OAN’s Brooke Mallory
5:01 PM – Monday, November 6, 2023
Target CEO Brian Cornell faced criticism from Consumers’ Research executive director Will Hild for what Hild called “flat-out lies” in a recent interview about the retailer’s LGBTQ+ Pride merchandise.
During his appearance on CNBC last week, Cornell discussed the company’s declining sales, particularly in response to criticism and protests regarding Pride Month products.
Host Becky Quick mentioned reports of “transgender bathing suits that are being targeted and market[ed] to kids” and Target’s partnership with a self-proclaimed “devil worshiper” designer.
“You and I both know those weren’t true,” Cornell responded.
“He just flat-out lies about what Target did,” Hild told journalists, referring to Cornell’s statement.
“He says that they didn’t target children with transgender ideology products, and he says that they didn’t work with the devil worshiper. Both of those things are verifiable facts,” Hild said. “They’ve been reported by a number of different publications, and there’s just no question that this was done. He’s flat out lying to his customers.”
For Pride Month, Target collaborated with the progressive U.K.-based company Abprallen.
Abprallen products bearing slogans like “Satan respects pronouns” have been displayed by the company, and Erik Carnell, the designer, has also publicly endorsed Satanism in past social media posts.
Additionally, the girl’s swimsuits, which boast “tuck-friendly construction” to conceal male genitalia, were positioned in the vibrant Pride sections beside other child-geared goods.
“One additional claim he made is that children were not targeted with these so-called ’tuck’ bathing suits that were being sold. And that’s just not true. They were placed in and among products made for children next to them into the display. If that’s not targeting children – if you’re putting literally the product next to child’s products – I don’t know what targeting is,” Hild asserted.
During the CNBC interview, Cornell immediately mentioned that some Target staff felt uneasy at work due to angry customers’ reactions to the Pride goods.
“What we saw coming out of Target CEO Cornell in this interview is a common tactic that companies that get in trouble for going woke use, where they try to put their employees’ safety or concerns about their employees’ well-being in front of their mistake,” Hild maintained. “They focus on that instead of what they’ve done to offend their consumer. And consumers should really see this as another finger in their eye,” he added.
“This guy is trying to pretend like the customer is the real problem here and not the fact that they were trying to push a far-left radical gender ideology on the children or in their store.”
Every year, Target showcases large Pride Month displays.
However, this year’s merchandise, including the “tuck” bathing suits, sparked controversy among parents. The Pride items also included party supplies, a “Gender Fluid” mug, a “Grow At Your Own Pace” saucer planter, clothes with slogans like “Super Queer,” children’s coloring books with pictures of adults kissing, rainbow onesies and rompers for newborns, and more.
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How did Brian Cornell respond to criticism about Target’s Pride Month products during his CNBC interview?
“Target CEO Faces Criticism for Alleged Lies Regarding LGBTQ+ Pride Merchandise”
Target CEO, Brian Cornell, has recently come under fire for his remarks regarding the retailer’s LGBTQ+ Pride merchandise. The criticism came from Will Hild, executive director of Consumers’ Research, who accused Cornell of telling “flat-out lies” in a recent interview.
During his appearance on CNBC, Cornell addressed the company’s declining sales and specifically responded to criticism and protests about the Pride Month products. Host Becky Quick mentioned reports of “transgender bathing suits that are being targeted and marketed to kids” as well as Target’s partnership with a self-proclaimed “devil worshiper” designer.
Cornell responded, stating, “You and I both know those weren’t true.” However, Hild strongly disputed Cornell’s statement, calling it a “flat-out lie.” He argued that the claims about Target targeting children with transgender ideology products and working with a devil worshiper were verifiable facts reported by numerous publications. Hild accused Cornell of lying to his customers.
For Pride Month, Target collaborated with the progressive U.K.-based company Abprallen. The retailer displayed Abprallen products with slogans such as “Satan respects pronouns,” and the designer, Erik Carnell, publicly endorsed Satanism in past social media posts.
One of the major controversies surrounding the Pride merchandise was the inclusion of girls’ swimsuits with “tuck-friendly construction” to conceal male genitalia. These swimsuits were positioned in the Pride sections alongside other child-oriented items. Hild argued that by placing the bathing suits next to children’s products, Target was undeniably targeting children.
During the CNBC interview, Cornell acknowledged that some Target staff felt uneasy at work due to negative customer reactions to the Pride goods. Hild criticized Cornell for prioritizing employee safety and concerns over addressing the offense caused to consumers. He accused Cornell of deflecting blame onto customers and minimizing the impact of Target’s attempt to push a far-left radical gender ideology on children.
Every year, Target promotes large Pride Month displays. However, this year’s merchandise, including the controversial bathing suits, sparked controversy and backlash among parents. The Pride items also included party supplies, a “Gender Fluid” mug, a “Grow At Your Own Pace” saucer planter, and clothing with slogans like “Super Queer.” Additionally, children’s coloring books with pictures of adults kissing and rainbow onesies were available.
The criticism faced by Target and its CEO highlights the ongoing tensions between corporations and consumers regarding issues of social progress and ideology. As debates around LGBTQ+ rights and representation continue, companies must navigate these sensitive topics with transparency and respect for their customer base.
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