The Daily Wire surprises with full slate release of new kids app, Bentkey.
NASHVILLE, Tenn. —
Just over a year after The Daily Wire announced its commitment to invest $100 million into kids’ entertainment, and on the 100th anniversary of Disney’s founding, Daily Wire co-founder Jeremy Boreing revealed in a Monday address the launch of Bentkey, a new kids entertainment company from The Daily Wire. The brand-new Bentkey app is available now with over 150 episodes of 18 shows — including four Bentkey originals. New episodes will arrive every Saturday morning, and new series will be added to the platform on an ongoing basis.
The announcement comes at a tumultuous time for Disney, with plummeting favorability ratings as the company becomes more and more openly political. Leaked footage in early 2022 revealed company executives advocating for more “queerness” and radical racial messages in kids content, and viral videos this year show Disney’s live action “Snow White” star Rachel Zegler condemning the iconic Disney story that launched the company into what it is today.
“While Disney still uses Walt’s name, they have all but abandoned his legacy,” said Boreing in a pre-recorded address from Lake Bled in Slovenia. Boreing is on a leave of absence from his role as co-CEO at The Daily Wire while he is directing DailyWire+’s “Pendragon” series in Hungary and Italy. “Walt Disney loved America. The company he founded seems to think America is systemically racist, and beyond just their content Disney as a corporation pushes all the worst excesses of the woke Left … It would be impossible to overstate just how big a loss this is for Americans who believe in basic reality. Disney controls the greatest content library ever created.”
Bentkey — a nod to the bent key Boreing has worn around his neck every day for the past 28 years — was named and launched separately from the main DailyWire+ app because, according to Boreing, unlike Daily Wire’s heavy emphasis on hot-button political and cultural controversies, “Bentkey isn’t about teaching kids politics. It’s about childhood and wonder and adventure … [and is] dedicated to creating the next generation of timeless stories that transport kids into a world of imagination and joy, a world of content and characters that families will love and parents can trust.”
And as for an upstart daring to take on one of the biggest and most iconic studios in the history of the world, Boreing had this to say: “It’s taken 100 years to build Disney. We know we aren’t what Disney is today, but we hope in time we might become what they were, once upon a time: a little studio with big ideas and the courage to chase them.”
Bentkey is available now on desktop, iOS, Android, AppleTV, Roku, and FireTV.
ABOUT BENTKEY
Bentkey is a kids entertainment streaming service that includes original — called “Bentkey Adventures” — and licensed content and characters that families will love and parents can trust. Bentkey is dedicated to creating the next generation of timeless stories that transport kids into a world of adventure, imagination, and joy.
ABOUT DAILYWIRE+
DailyWire+ is a subscription podcast and video-on-demand over-the-top streaming service owned and operated by The Daily Wire, LLC. The service is an umbrella platform that covers The Daily Wire + Jordan B. Peterson + PragerU + Movies + Bentkey. DailyWire+ distributes several of the top-ranked podcasts in America, including “The Ben Shapiro Show,” “The Jordan B. Peterson Podcast,” “Candace Owens,” “The Matt Walsh Show,” “The Michael Knowles Show,” and “Morning Wire.”
How is Bentkey’s launch expected to impact the industry and redefine the standards of children’s entertainment
Ntribution to the world of entertainment: the magic and wonder of childhood innocence.”
Bentkey aims to fill the void left by Disney’s departure from its original vision. The new kids entertainment company promises to deliver quality content that upholds traditional values and provides a wholesome and enriching experience for young viewers. The launch of the Bentkey app marks the beginning of a new era in children’s entertainment, offering a diverse range of shows that cater to different interests and age groups.
With over 150 episodes of 18 shows available on the app, children will have plenty of options to enjoy. The lineup includes four Bentkey originals, created with a focus on engaging storytelling, relatable characters, and educational themes. The addition of new episodes every Saturday morning and ongoing series updates ensures a continuous flow of fresh and exciting content.
The timing of this announcement couldn’t be more significant, as it coincides with the 100th anniversary of Disney’s founding. While Disney has seen a decline in favorability ratings due to its increasing alignment with political agendas, Bentkey seeks to offer an alternative that stays true to classic storytelling and values. By embracing Walt Disney’s original vision and rejecting the divisive narratives being pushed in kids’ content, Bentkey hopes to restore the joy and innocence that has been overshadowed in recent years.
In his address, Jeremy Boreing, co-founder of The Daily Wire and mastermind behind Bentkey, expressed his disappointment with Disney’s departure from its founding principles. He emphasized Walt Disney’s love for America and his belief in its greatness, contrasting it with Disney’s current portrayal of America as systemically racist. Boreing criticized Disney’s corporatization of woke ideology and highlighted the loss for Americans who value truth and reality.
Bentkey’s commitment to providing content that reflects positive values is a beacon of hope for parents and children alike. As the influence of entertainment on young minds continues to grow, the need for responsible and wholesome content becomes even more pressing. Bentkey aims to be a trusted source of entertainment that parents can rely on, offering a safe and enriching experience for their children.
With the launch of Bentkey, The Daily Wire takes a bold step forward in fulfilling its commitment to investing in kids’ entertainment. By providing an alternative to the current trends in children’s media, Bentkey seeks to reclaim the essence of childhood innocence and provide a platform where imagination and wonder can thrive. As Bentkey continues to expand its offerings, it remains to be seen how it will impact the landscape of kids’ entertainment. However, its arrival is a welcomed one, bringing a renewed sense of optimism and excitement to parents and children alike.
As the Bentkey app becomes available to audiences worldwide, it is poised to make a significant impact on the industry and redefine the standards of children’s entertainment. With Bentkey, the Daily Wire has taken a courageous step in championing traditional values and offering a refreshing alternative to the increasingly political landscape of kids’ content. This new venture serves as a reminder that, despite current challenges, there are still those dedicated to preserving the magic and innocence of childhood and ensuring that children are provided with content that inspires, educates, and entertains in equal measure.
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