Take DEI Course, Get Discount from The North Face
Outdoor Outfitter The North Face Offers 20% Discount for Completing Diversity, Equity, and Inclusion Course
The North Face, a renowned outdoor outfitter, is providing customers with an exciting opportunity to receive a 20% discount. To avail this discount, customers must successfully complete a Diversity, Equity, and Inclusion (DEI) course.
The company has recently launched a captivating course called “Allyship in the Outdoors.” This course aims to educate individuals about racial disparities in outdoor activities. It is specifically designed for those working in the outdoor industry and takes approximately an hour to complete. However, individuals from North America are not eligible for the discount.
The course description emphasizes The North Face’s belief in the power of exploration and the responsibility to create inclusive spaces. It states, “As individuals, professionals, and companies who share a love for the outdoors and exploration, we also have a responsibility to support spaces where everyone feels like they belong. This 1-hour digital course is designed to foster a deeper understanding of the unique challenges that people of color face when accessing the outdoors.”
The website further adds, “The course focuses on the perspective of race and racism in Europe, acknowledging that the experiences of people of color around the globe differ. It will also provide training and resources through 4 interactive modules to help you become a better ally and make the outdoors a safer and more welcoming place for everyone.”
The course is divided into four engaging modules that cover various aspects of racial diversity in outdoor activities. These modules include lessons on “privilege” and how to handle accusations of being “woke.” They also explore the significance of events like the tragic death of George Floyd.
The course highlights the concept of privilege and its impact on outdoor access. It states, “Privilege can give us access to the outdoors – meaning that some people can enjoy advantages that they inherit from birth and/or accumulate over time. In this particular context, we refer to ‘white privilege,’ which means that your race and skin color can give you access to the outdoors when others can be excluded due to historic, enduring racism, and biases.”
The course also emphasizes the existence of barriers for minorities in outdoor activities. It states, “There is no explicit policy that excludes people from the outdoors, yet there are few people of color. While there is no intent to exclude, the system itself creates those barriers to participation.”
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To receive the 20% discount voucher, individuals must correctly answer a series of multiple-choice questions on allyship, privilege, and other DEI topics.
The discount reads, “To thank you for being an ally and completing the full course, The North Face is pleased to offer you a one-off 20% discount, to be used on The North Face website. Please enter the unique code at the checkout to activate this discount. Please note that this is not applicable to those accessing the course from North America.”
How does the third module of The North Face’s DEI course, ”Creating Inclusive Spaces,” guide organizations and companies in fostering diversity and inclusion within the outdoor industry and addressing systemic barriers
And inclusion in the outdoor industry. The first module, ”Understanding Race and Racism,” provides an overview of the historical and social context of race and racism, and how it impacts outdoor activities. Participants will gain insight into the challenges faced by people of color in accessing and enjoying outdoor spaces.
The second module, “Allyship in Action,” explores practical strategies and actions individuals can take to be effective allies for underrepresented communities. It highlights the importance of active listening, empathy, and advocacy in promoting inclusivity and equality in outdoor spaces.
The third module, “Creating Inclusive Spaces,” delves into the role of organizations and companies in fostering diversity and inclusion. It provides guidance on creating a welcoming and inclusive culture within the outdoor industry and offers strategies for addressing systemic barriers.
The final module, “Sustaining Change,” focuses on long-term commitment and action. It encourages participants to develop an action plan to integrate diversity, equity, and inclusion principles into their personal and professional lives. It emphasizes the importance of continuous learning, growth, and accountability in building a more inclusive outdoor community.
Upon successful completion of the course, participants will receive a certificate of completion, which can be submitted to The North Face to avail the 20% discount on their next purchase. This initiative not only incentivizes learning and awareness but also encourages individuals to actively contribute to fostering a more inclusive outdoor industry.
The North Face’s decision to offer a discount in exchange for completing the DEI course highlights its commitment to promoting diversity and inclusion. By raising awareness and providing resources, the company aims to create a safer and more welcoming environment for all individuals, regardless of their race or background.
With increasing attention on issues of diversity and inclusion, it is commendable to see a renowned outdoor outfitter like The North Face taking an active role in addressing these concerns. By offering this course and discount, they are not only encouraging customers to become more informed but also positioning themselves as advocates for change within the outdoor industry.
This initiative serves as a stepping stone towards fostering a more representative and equitable outdoor community. The North Face’s commitment to diversity, equity, and inclusion sets an example for other companies and individuals, inspiring them to take similar actions to create a more inclusive world.
In conclusion, The North Face’s offer of a 20% discount for completing their Diversity, Equity, and Inclusion course demonstrates their dedication to promoting inclusivity in the outdoor industry. Through this course, participants gain valuable knowledge about racial disparities in outdoor activities and learn strategies to become effective allies. By incentivizing learning and awareness, The North Face encourages individuals to actively contribute to fostering a more inclusive outdoor community. Other companies can undoubtedly learn from their example and implement similar initiatives to drive positive change in their respective industries.
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