The Super Bowl Ads Most Viewed on YouTube

Celebrities again scored big. Super Bowl advertisers.

This was the most-watched Super Bowl LVII commercial on YouTube Sunday Melissa McCarthy’s Booking.com spotIn which the comedian and actor are whisked off on a musical tour of beautiful vacation spots. John Travolta’s T-Mobile adYou can croon a riff while singing “Summer Nights” Along with Zach Braff, Donald Faison, was No. 2.

Other celebrity-driven ads in YouTube’s Top 10 came from Skechers (Snoop Dogg), Pepsi (Steve Martin), Paramount+ (Sylvester Stallone), Rakuten (with Alicia Silverstone reprising Cher from “Clueless”), Google Pixel (Amy Schumer, NBA star Giannis Antetokounmpo and Doja Cat) and Avocados From Mexico (featuring a naked Anna Faris as Eve in a reimagined Garden of Eden).

Indeed, the only Top 10 spot on YouTube’s Super Bowl 2023 gameday views chart that did not feature a celebrity was Kia America’s “Binky Dad,” chronicling the title hero’s all-terrain journey to retrieve his infant’s forgotten pacifier.

While many Super Bowl advertisers release their big-game spots days or even weeks ahead of the event itself, YouTube’s analysis of SB ads is designed to measure buzz on gameday. As such, its ranking is based on global views on Feb. 12, 2023, from 12:01 a.m. ET until the end of the game.

Meanwhile, Google also released search trends for the game — revealing that “is Rihanna pregnant” was the top Google search in the U.S. during the halftime show. (She is, her rep confirmed.) The most-searched celebrity overall during the Super Bowl was rapper A$AP Rocky, Rihanna’s partner, according to Google.

The No. 2 most-searched Google term in the U.S. during the Super Bowl was, “Who owns Blue Moon beer?” That was prompted by a sleight-of-hand spot from Molson Coors that ran in the second quarter, which appeared to be a face-off between its two flagship brands, Coors Light and Miller Lite, before concluding with an end card that said, “It’s a Blue Moon commercial.”

Top Super Bowl LVII Ads, by YouTube Gameday Views (Worldwide)

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