This ‘He Saves Us’ Ad Fixes ‘He Gets Us’ Super Bowl Spot
Pastor Jamie Bambrick has released a new ad that aims to bring a more biblically accurate depiction of Jesus to the ”He Gets Us” campaign. The original Super Bowl LVIII spot, according to Bambrick, failed to convey the gospel to its massive audience. But now, Bambrick presents his take on the matter.
The ad, posted on the pastor’s YouTube page, features a slideshow that showcases individuals who have undergone remarkable transformations. From Kat Von D, the celebrity tattoo artist who left witchcraft to become a baptized Christian, to John Bruchalski, an abortionist turned OB/GYN, the images depict people who have abandoned their old ways to follow Christ.
The slideshow presents titles such as atheist, jihadist, Ku Klux Klan member, drug addict, gang leader, drag queen, onscreen prostitute, LGBT activist, and more. These titles suggest hopeless sinners with no heavenly future. However, the images show smiling, joy-filled individuals who have been completely changed by their decision to follow Christ.
The closing text of the ad reads, “Jesus doesn’t just get us. He saves us. He transforms us. He cleanses us. He restores us. He forgives us. He heals us. He delivers us. He redeems us. He loves us.” The video concludes with a reference to 1 Corinthians 6:11, emphasizing the transformative power of Jesus.
Bambrick’s ad presents a stark contrast to the ”He Gets Us” Super Bowl campaign. While the original campaign focused on the act of washing feet, Bambrick’s ad highlights the profound impact of Jesus’ teachings and the need for repentance.
Last year, I criticized the “He Gets Us” campaign for distorting the gospel and disregarding faithful Christians who hold biblical views. This year’s “Foot Washing” campaign seems to evoke an emotional response rather than communicate the truth about sin and the need for God’s forgiveness.
One scene in the ad portrays a middle-aged woman washing the feet of a young girl, presumably about to get an abortion. The art suggests that the woman’s act of love is commendable, while pro-life protestors across the street are portrayed as hateful. However, recognizing the sanctity of life is an important biblical view.
The “He Gets Us” video implies that Christians must tolerate and accept sin, but Jesus preached a gospel of radical repentance. While Christians are called to love sinners, condoning sin is not the way. We must care for, pray for, and love sinners, but we must also uphold the importance of sanctification.
The “He Saves Us” ad effectively communicates the love of Christ without compromising the need for personal transformation. As followers of Jesus, we are called to turn away from our wicked ways and proclaim the true gospel whenever we can.
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How does the new ad challenge traditional perceptions of Jesus and who He attracts?
W a different narrative - individuals who have encountered Jesus and experienced radical transformation.
The ad ultimately aims to challenge the traditional perception of Jesus as a mild, loving figure who only attracts the righteous and morally upright. Instead, it presents Jesus as someone who can relate to and connect with individuals from all walks of life, including those who are considered to be the furthest from God’s grace.
Bambrick asserts that the previous ad failed to accurately portray the transformative power of Jesus and the hope He offers to those who are lost and broken. He argues that many people who are struggling with addiction, sin, or feelings of unworthiness might have been discouraged or felt alienated by the previous depiction of Jesus.
By showcasing individuals who have made significant changes in their lives through their faith in Jesus, Bambrick hopes to inspire others who may be in similar situations. He believes that presenting a Jesus who understands their struggles and offers acceptance and redemption can be a powerful catalyst for transformation.
The individuals featured in the ad serve as powerful examples of the profound impact that encountering Jesus can have on a person’s life. Their stories are testaments to the boundless mercy, grace, and forgiveness available to all who seek Jesus with a sincere heart.
Moreover, the ad seeks to emphasize the inclusivity of Jesus’ message. It challenges the stereotypes and prejudices that often surround discussions of faith and highlights the fact that Jesus welcomes everyone, regardless of their past or present circumstances. It aims to break down the barriers that prevent people from approaching Jesus and experiencing His life-changing love.
Overall, Pastor Jamie Bambrick’s new ad aims to present a more biblically accurate depiction of Jesus and His transformative power. By showcasing individuals who have encountered Jesus and experienced radical transformation, the ad challenges preconceptions and offers hope to those who may feel excluded or unworthy. It is a reminder that Jesus’ love knows no bounds and that His mercy is available to all who seek Him.
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