Three GOP presidential candidates increase ad spending to improve chances of participating in second debate.
Three Dark Horses Boost Ad Spending in Last-Ditch Effort for GOP Presidential Nomination
Three unlikely contenders in the race for the GOP presidential nomination have ramped up their ad spending in a desperate bid to qualify for the upcoming second Republican presidential debate. Conservative radio host Larry Elder, businessman Perry Johnson, and Pastor Ryan Binkley have all invested a minimum of $100,000 in ads that aired last week, as reported by NBC News. Despite failing to qualify for the first debate, these underdogs are determined to make their mark.
Elder’s Bold Message Strikes a Chord
In a powerful ad that aired last week, Elder declared, “The RNC is scared because they know I will talk about difficult issues: The epidemic of fatherlessness, my proposal to fire George Soros-backed [district attorneys], and the lie that America is systemically racist. To make the debate stage in September, I need your help.” With a total ad spend of $163,000 from Sept. 11 through Sept. 17, Elder targeted major cities such as Miami, Los Angeles, Phoenix, and Philadelphia, leaving a lasting impression.
Johnson, on the other hand, significantly increased his ad spending by four times during the same period, totaling $458,000. This surge in investment made him the second-largest ad spender among GOP candidates, trailing only behind Sen. Tim Scott (R-SC). Meanwhile, Binkley, with a respectable $202,000 spent on ads last week, emerged as the second highest spender among the trio.
Both Johnson and Binkley strategically allocated their funds towards national ad campaigns, aiming to boost their national polling numbers and meet the debate criteria. To qualify, candidates must secure 3% of the votes in two national polls or two early state polls, along with one national poll, by the Sept. 25 deadline. Additionally, both candidates have successfully reached the $50,000 donor threshold, demonstrating their growing support.
The highly anticipated second debate is scheduled to take place in Simi Valley, California, on Sept. 27, 2023. While front-runner former President Donald Trump has announced his decision not to attend, despite qualifying, the stage will still feature prominent figures such as Gov. Ron DeSantis (R-FL), former South Carolina Gov. Nikki Haley, former Vice President Mike Pence, and entrepreneur Vivek Ramaswamy.
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What unique qualities do Larry Elder, Perry Johnson, and Pastor Ryan Binkley bring to the table as dark horse candidates?
St debate, these candidates are hoping to gain enough traction in their campaigns to secure a spot in the second round of debates and potentially become serious contenders for the GOP nomination.
Larry Elder, a conservative radio host and political commentator, has long been a prominent figure in conservative media. Known for his provocative views and frank commentary, Elder has built a loyal following among conservative voters. With his ad spending, Elder aims to introduce himself to a wider audience and gain support from undecided voters who may be looking for a fresh face in the GOP race.
Perry Johnson, a businessman with a background in finance, is an outsider in the political arena. However, his financial expertise and promises of economic growth have captured the attention of some conservative voters. With his ad spending, Johnson hopes to break through the crowded field of Republican candidates and appeal to voters who prioritize economic issues above all else.
Pastor Ryan Binkley is perhaps the most atypical candidate of the three. As a pastor, Binkley brings a unique perspective to the race by emphasizing moral values and religious principles. With his ad spending, Binkley aims to distinguish himself from the other candidates by resonating with religious conservatives who prioritize faith-based policies.
These three dark horse candidates face an uphill battle in their quest for the GOP presidential nomination. Currently, the race is dominated by well-known political figures such as former President Donald Trump and Republican Senators Ted Cruz and Marco Rubio. However, with their increased ad spending, Elder, Johnson, and Binkley hope to spark a surge of interest and support among conservative voters.
Ad spending can be crucial in political campaigns, as it allows candidates to reach a wider audience and convey their message effectively. By investing significant amounts of money in advertisements, these three candidates are demonstrating their commitment and determination to be taken seriously as viable contenders for the GOP nomination.
The upcoming second Republican presidential debate will be a critical moment for these dark horse candidates. It will provide them with an opportunity to showcase their ideas, policy proposals, and leadership qualities on a national stage. If successful in capturing the attention and support of voters during the debate, Elder, Johnson, and Binkley could experience a surge in their campaigns and potentially emerge as serious challengers to the front-runners.
The outcome of the GOP presidential nomination race remains uncertain. While Elder, Johnson, and Binkley face significant obstacles in their pursuit of the nomination, their increased ad spending reflects their determination to turn the tide in their favor. As the race progresses, it will be interesting to see if these dark horse candidates can capitalize on their investments and gain the support needed to become serious contenders in the race for the GOP nomination.
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