The launch comes a month after Trump won the 2024 presidential election. The fragrance, named “Fight, fight, fight,” is a reference to his first words after the first assassination attempt against him, when a bullet grazed his ear at a rally in Butler, Pennsylvania. The cologne and perfume retail for $200 in bottles that feature Trump’s autograph on the sides.

Trump captioned the photo, “a fragrance your enemies can’t resist.” An Associated Press photographer snapped the two sitting near each other during the dedication ceremony for the Notre Dame cathedral in Paris. Biden is seen looking at Trump while smiling.

“I call them Fight, Fight, Fight, because they represent us WINNING,” Trump wrote on Truth Social. “Great Christmas gifts for the family.”

Its website includes the clarification: “CIC Ventures LLC. Trump Fragrances are not designed, manufactured, distributed or sold by Donald J. Trump, The Trump Organization or any of their respective affiliates or principals. 45Footwear, LLC uses the Trump name, image and likeness under a license agreement which may be terminated or revoked according to its terms GetTrumpFragrances.com is not political and has nothing to do with any political campaign.”

It is the latest merchandise being endorsed by the family. Trump’s daughter-in-law, Lara Trump, recently launched a line of workout clothes, including leggings, bra tops, muscle tees, and hats priced between $40 and $90. Former and future first lady Melania Trump is selling her memoir and also unveiled a signature necklace ahead of Mother’s Day. It is described on the website as “a customizable necklace designed by Melania Trump to honor all mothers.” The back of every pendant includes her signature. Since then, she added a “Vote Freedom” necklace with Lady Liberty on the pendant.

Ivanka Trump, her father’s eldest daughter, previously owned a line of office wear. She shut down her business in 2018.