Twitter CEO shares new policy prioritizing freedom of speech over reach.
Linda Yaccarino Reveals Twitter’s New Content Enforcement Philosophy: “Freedom of Speech, Not Reach”
In a recent interview on CNBC, Linda Yaccarino, CEO of X (formerly known as Twitter), shared exciting new details about the platform’s content moderation policy. Dubbed “freedom of speech, not reach,” this philosophy aims to strike a balance between allowing free expression and curbing the spread of harmful content.
Yaccarino emphasized that X has made significant improvements in creating a healthier and safer platform. The company has developed brand safety and content enforcement tools to address this delicate balance.
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Under the new policy, content that violates legal boundaries will face zero tolerance and immediate removal. Additionally, content that is lawful but deemed “awful” will be labeled, de-amplified, and demonetized, making it difficult to spread.
Yaccarino revealed that 30 percent of users choose to remove their labeled content voluntarily. This approach protects brands from being associated with harmful content they do not wish to be connected to.
“Reducing the visibility of hateful content is a prime example of X’s commitment to fostering healthy behavior online,” Yaccarino stated. “Currently, 99.9 percent of all posted impressions on our platform are healthy.”
X’s safety team works tirelessly to maintain this high standard of healthy impressions, monitoring the platform around the clock.
Yaccarino explained that “freedom of speech, not reach” means that lawful but awful content is challenging to find on Twitter.
‘Healthy Debate and Discourse’
While highlighting X’s safety features and its suitability for brand marketing, Yaccarino acknowledged that free speech can sometimes be uncomfortable. She emphasized the importance of healthy debate and discourse, stating that true free expression survives when we encounter opinions we disagree with.
Yaccarino rejected the idea of labeling individuals as “good or bad” and canceling them from the platform, as it contradicts the freedom of speech, not reach approach. Instead, she envisions X as a space where constructive discourse among people with differing opinions can thrive.
Addressing concerns about controversial views expressed by X owner Elon Musk, Yaccarino assured that it does not hinder her job. She believes that everyone, including Musk, is entitled to their own opinion.
In a previous interview, CNBC reporter David Faber questioned Musk’s tendency to post controversial viewpoints. Musk defended his tweets, citing instances where conspiracy theories turned out to be true. He also criticized Twitter’s suppression of information, highlighting the importance of transparency.
According to polls, a significant majority of voters believe that if the truth about the Hunter Biden laptop had been known, Donald Trump would have won the 2020 election. This revelation challenges the narrative that the laptop was “Russian disinformation.”
Musk’s comparison of George Soros to the comic book villain Magneto was also discussed. Musk stood by his opinion, urging people to remain calm and not overreact to his views.
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