Twitter Considering Selling User Names To Boost Revenue: Report

Twitter CEO Elon Musk According to reports, he has considered selling user names to increase revenue. This is as a result of his multi-billion-dollar acquisition of the company in late 2013.

Twitter’s user name is a collection of characters that follow the rules. “@” Sign and it is used to identify all accounts on the platform. For example, former President Donald Trump’s user name is @realDonaldTrump.

The New York Times reported that the company has held discussions for weeks about selling some user names that have value — those of well-known public figures and brands.

It’s not clear where Twitter currently stands on the plan, the report said, adding that it also was not clear if the plan would target all user names or those whose accounts are inactive.

Since Musk’s $44 billion purchase of the company back in October, the serial entrepreneur has cut roughly 75% of the workforce at the company, started selling blue verification badges to users willing to pay a monthly subscription fee, and has looked at other ways of boosting revenue for the company.

Employees at the social media platform no longer have access to commuter benefits or meal allowances, even though coffee and snacks will continue to be available in the office, according to an email seen by Platformer Managing Editor Zoe Schiffer.

Musk made headlines by shifting Twitter’s culture to a more focused focus that he claims is intended to improve the platform. The world’s second-richest man told remaining workers that they should expect “extremely hardcore” They can also stay for hours if they wish to. He said that Twitter would be the next big thing. “much more engineering-driven,” This could be interpreted as a departure from a “design and product management” emphases.

Musk has started asking employees to pay for lunches, a benefit that had previously been free, according to a report from The New York Times published two months ago. He revealed that lunches had cost more than $400 “per lunch served” Since “almost no one came to the office.”

When accused of lying about the figure by a former employee, Musk said that average occupancy was below 10% at the San Francisco office even as Twitter spent more than $13 million per year on food services for the headquarters. “There are more people preparing breakfast than eating breakfast,” He stated. “They don’t even bother serving dinner, because there is no one in the building.”

The San Francisco office of the social media company also sells kitchen equipment and furniture. Items for sale include La Marzocco espresso machines and Rotisol rotisserie ovens, as well as commercial blenders and grinders, refrigerators, grills and griddles, fryers, braising pans, and pizza ovens, according to a list posted by Heritage Global Partners, a company that conducts auctions for downsizing businesses.

This report was contributed by Ben Zeisloft

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