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UFC inks $100M pact with Bud Light.


(Photo by Josh Hedges/Zuffa LLC/Zuffa LLC via ‍Getty Images)

OAN’s Abril​ Elfi
11:11 AM –​ Wednesday, October 25, 2023

The UFC has⁤ struck a groundbreaking⁤ deal worth over $100 million‍ with Bud Light, solidifying it as the official beer of the mixed ⁢martial arts corporation.

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On Tuesday, UFC CEO Dana White made a groundbreaking announcement, revealing the partnership between⁢ the UFC and Anheuser-Busch. Industry insiders have confirmed that this is the largest sponsorship deal in the history of the UFC.

“Anheuser-Busch and Bud Light were UFC’s original ​beer sponsors over fifteen years ago,” White stated. “I⁢ am thrilled to⁤ announce that we are joining forces once‌ again. There are ⁢numerous reasons why I⁤ chose to collaborate​ with Anheuser-Busch and Bud Light, but the most important one is ‌that our core values and ​the essence ⁢of the UFC brand ‌are perfectly aligned. I ‌am excited⁤ about the incredible opportunities that lie ahead for us.”

This multi-year agreement, set to ​commence ‍on January 1st, 2024, follows the recent merger between​ the UFC and the WWE under parent company Endeavor, resulting in the ⁢formation of the new publicly ⁤traded entity TKO.

For several years, the UFC and ⁢Anheuser-Busch enjoyed ​a successful partnership until 2017,‍ when the UFC teamed up with‍ Modelo.

White clarified ‌that his decision to collaborate with Anheuser-Busch⁢ was not driven⁣ by financial considerations alone.

He also addressed the previous controversies surrounding Bud Light and acknowledged⁢ that fans may not always agree with every business decision made ‍by the UFC or Anheuser-Busch. ‌However, he emphasized that the decision to‌ partner with Anheuser-Busch was ‌an easy one, driven by shared ⁣core values.

Bud Light faced backlash last spring when it collaborated with transgender creator Dylan Mulvaney on an ‍Instagram ad about ⁤March Madness, resulting in a decline in ⁢sales for several months and losing its position as the top beer, which ‍was then claimed by Modelo.

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How does the partnership with Bud Light align with the ⁣UFC’s expansion plans and ​its goal to access new‍ audiences?

Lhill, causing controversy‍ among some consumers.⁤ However, White expressed his belief in‍ the importance of inclusivity and diversity, stating that the partnership with Anheuser-Busch ‌is a reflection of the UFC’s commitment to those‌ values.

The partnership ​between the UFC and Bud Light will include various sponsorship‍ activations, including branding on⁣ the Octagon, in-arena signage, and on-site activations at UFC events. Additionally, Bud Light ‍will have a significant presence across digital platforms, including social media and UFC’s streaming service, UFC Fight Pass.

As part of the agreement, Anheuser-Busch will also collaborate with the UFC on various marketing initiatives, including co-branded content and promotions. This partnership aims to leverage the global reach of both brands and further solidify the UFC as a leading force⁤ in the world of mixed ⁤martial arts.

Moreover, ⁢the partnership with Bud Light aligns with the⁣ UFC’s expansion plans. The‌ UFC has‌ been actively entering new markets and growing its fanbase worldwide. The association with a globally⁢ recognized⁣ brand like Bud Light will ‌help the UFC access ‌new audiences and strengthen its ⁣position as a premier combat sports organization.

This announcement⁢ comes at a time when the UFC is experiencing significant growth and success. The⁣ organization has seen a surge in popularity and viewership, with record-breaking events and a​ dedicated fan base. The partnership with Anheuser-Busch and⁢ Bud Light further cements the UFC’s position as a ⁤major player in the sports⁤ and entertainment industry.

In conclusion, the groundbreaking deal between the UFC and Bud Light solidifies Bud Light as the official beer partner of the UFC. The partnership not only represents a significant​ financial gain for the UFC but also reinforces the shared values and ⁤commitment to ⁢diversity and inclusivity. This collaboration opens up ‌new opportunities for both brands and has the potential to elevate the global reach of ⁢the UFC. As the ​MMA world continues to evolve, this partnership sets the stage for even greater ‌success⁢ and growth for the UFC and Bud Light.


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