Oreo’s alliance with ‘militant’ LGBT group questioned by ad and shareholder proposal
A Conservative Group Challenges Oreo’s Partnership with LGBT Organization
A conservative group is taking a stand against Oreo’s collaboration with a ”militant” LGBT organization through a powerful ad and a shareholder proposal. The National Legal and Policy Center (NLPC) recently released an engaging ad that criticizes Oreo for supporting PFLAG (formerly Parents & Friends of Lesbians and Gays), one of the most prominent LGBT organizations in the country. According to NLPC, PFLAG has transformed into a more aggressive activist group with expansionist strategies.
The ad raises concerns about PFLAG’s endorsement of sexually explicit books found in school libraries, such as “This Book Is Gay,” “Gender Queer,” “Flamer,” and “Lawn Boy.” These books have been flagged by parents across the nation for their mature and, in some cases, pornographic content. In fact, they made the American Library Association’s (ALA) list of the top 13 most challenged books of 2022.
The NLPC ad’s narrator questions whether Oreo, a beloved sandwich cookie brand, is contributing to the corruption of children by supporting PFLAG. It asks, “What happened to the kid-friendly cookie we all used to know and love? Don’t let PFLAG and Oreo corrupt your children.”
PFLAG’s Connection to Banned Books Week
PFLAG is an official supporter of Banned Books Week, an annual event that promotes the very books mentioned earlier. Oreo’s website proudly displays its partnership with PFLAG and encourages visitors to click a “support PFLAG” button that redirects them to the LGBT organization’s website. Additionally, Oreo sponsored last year’s PFLAG National Convention, which featured a panel on banned books in schools hosted by MSNBC host Ali Velshi.
The NLPC created the Oreo ad due to concerns about the potential harm caused by the brand’s collaboration with PFLAG. Paul Chesser, the director of the Corporate Integrity Project at the NLPC, explained that the ad aims to shed light on the risks associated with Oreo’s associations with groups like PFLAG.
A Shareholder Proposal for Transparency
The NLPC, which holds stock in Oreo’s parent company, Mondelez International, has drafted a shareholder proposal calling for a committee to examine the risks of Oreo’s partnerships with politically divisive groups like PFLAG. The proposal seeks to encourage transparency and accountability within the company. It also highlights the potential negative impact on a company’s reputation and financial performance when taking a stance on controversial cultural issues.
The shareholder proposal requires the committee to issue a public report by the end of March 2025, which will be published on Mondelez International’s website. The proposal will be presented at the next shareholder meeting.
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Similar controversies have affected other companies. Bud Light faced a massive boycott after partnering with trans-identifying influencer Dylan Mulvaney, resulting in a decline in sales and the loss of its position as America’s best-selling beer. Target also experienced a drop in sales when it featured “tuck-friendly” swimsuits for trans-identifying males, gender-inclusive kids swimsuits, and LGBT kids books during Pride Month. The Walt Disney Company even lost its special tax status in Florida after publicly opposing the state’s parental rights law in 2022.
What concerns does the National Legal and Policy Center (NLPC) raise about PFLAG’s endorsement of sexually explicit books found in school libraries?
Article focuses on the conservative group’s opposition to Oreo’s partnership with PFLAG, an LGBT organization. The group, known as the National Legal and Policy Center (NLPC), has released an ad that criticizes Oreo for supporting PFLAG, which they describe as a more aggressive activist group with expansionist strategies.
The ad specifically raises concerns about PFLAG’s endorsement of sexually explicit books found in school libraries. These books, such as “This Book Is Gay,” “Gender Queer,” “Flamer,” and “Lawn Boy,” have been flagged by parents for their mature and potentially pornographic content. The books even made the American Library Association’s (ALA) list of the top 13 most challenged books of 2022.
The narrator in the NLPC ad questions whether Oreo, a beloved and kid-friendly cookie brand, is contributing to the corruption of children by supporting PFLAG. The ad asks viewers not to let PFLAG and Oreo corrupt their children.
One aspect of PFLAG’s connection to controversial literature is their official support of Banned Books Week. This annual event promotes the very books mentioned earlier. Oreo’s website proudly displays its partnership with PFLAG and even encourages visitors to click a “support PFLAG” button that redirects them to the LGBT organization’s website. Furthermore, Oreo sponsored last year’s PFLAG National Convention, which included a panel on banned books in schools hosted by MSNBC host Ali Velshi.
The NLPC’s opposition to Oreo’s partnership with PFLAG reflects their concerns about the potential influence of sexually explicit and controversial materials on children. The article highlights the group’s belief that Oreo’s association with PFLAG may endanger the innocence and well-being of young consumers.
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