Watch: Times Square Billboards Go Dark Then Explode Into Worship of Jesus, Celebrating His Birthday
On Christmas Eve, residents of New York City were treated to a surprising display when the digital billboards in Times Square went dark and then lit up with a depiction of the Nativity story, celebrating the birth of Jesus Christ.This event, highlighted in a viral video, drew attention as it took place on November 27, 2023, organized by the Church of Jesus Christ of Latter-day Saints. The display was part of their “Light the World” initiative, aimed at bringing people together to focus on the light of Jesus during the holiday season. The billboards served as a tender reminder of the meaning of Christmas, emphasizing the church’s mission to spread love and hope. Additionally,the church promoted its “Giving Machines,” which allow people to donate essential items to those in need thru unique vending machines. As 2017, this initiative has raised over $22 million to support global charities and local nonprofits.
New York City residents experienced a Christmas surprise the moment the digital billboards of Times Square went dark, a recently viral clip showed.
Just seconds before, the screens were playing their usual ads and displays as unsuspecting pedestrians walked past.
Suddenly, the billboards lit up with a beautiful depiction of the Nativity story, the birth of Jesus.
WATCH: All 27 billboards in Times Square display the story of the Birth of Jesus Christ. ✝️🎄🎅 pic.twitter.com/UPXmQP7vis
— Dominic Michael Tripi (@DMichaelTripi) December 25, 2024
WATCH: For the first time, all 27 billboards of Times Square went dark in NYC, and then lit up with the story of the Birth of Christ
The First Christmaspic.twitter.com/F1LRa0tWE1
— Jack Poso 🇺🇸 (@JackPosobiec) December 25, 2024
Although many users d the clip across social media on Christmas Eve and Christmas Day, the special event actually took place Nov. 27, 2023.
The Church of Jesus Christ of Latter-day Saints was behind the production.
“The billboard takeover at Times Square in New York City was part of Light the World, an annual movement to bring people from all over the world together to the light of Jesus Christ during the Christmas season,” the Mormon church wrote in its YouTube caption.
“The beautiful nativity scene that emerged from the blackout was a tender reminder of the Savior’s birth and why we need His light and love in our lives. ”
Visitors to Times Square were in for a surprise on Nov. 27 as its famous billboards became a larger-than-life tribute to the true reason for Christmas: Jesus Christ.
The billboard takeover at Times Square in New York City was part of Light the World, an annual movement to… pic.twitter.com/GXMzCelAEE
— The Church of Jesus Christ of Latter-day Saints (@Ch_JesusChrist) December 2, 2023
The LDS church also talked about its “Giving Machines” in its caption.
“Another part of Light the World is the Giving Machines — vending machines with a twist,” it wrote.
Giving machines are a unique way to serve others with the press of a button. Each machine is filled with a range of donations, everything from medical supplies to school kits to canned food. pic.twitter.com/DvVlRoJ2x9
— Church of Jesus Christ | Come Unto Christ (@ComeUntoChrist) November 19, 2021
“The Church of Jesus Christ of Latter-day Saints partners each year with global charities and local nonprofits to allow people to donate items to people in need, from a goat for a Syrian refugee to clean water for schools in Africa.
“They have raised more than $22 million since 2017.”
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