Corporations promote ‘Fat Liberation’ movement.
Apple and Dove’s Shameless Pandering to the Left
Yesterday, I made a prediction that Apple’s “Mother Nature” skit would be the cringiest example of corporate virtue signaling. But it turns out, Apple wasn’t the only company exploiting the archetype of an overweight black woman for political gain. Dove has also jumped on that bandwagon, hiring a morbidly obese BLM grifter named Zyahna Bryant. This marketing strategy is not only cringey and anti-white, but it also embodies the seven deadly sins, especially gluttony and sloth.
Before I delve into the details, let’s take a look at the first video Dove paid Zyahna Bryant to make. It’s astonishing how companies are willingly tarnishing their reputations. Watch:
Zyahna Bryant ruined a white girl’s life over a non-existent remark
Dove just did a brand partnership with her to support “fat liberation” pic.twitter.com/7mgaOuXQco
— End Wokeness (@EndWokeness) September 14, 2023
This is just the tip of the iceberg. The woke crowd’s way of speaking is absurdly pretentious. They add unnecessary syllables to distract from their lack of substance. Zyahna Bryant claims to be seeking “fat liberation,” which apparently means being aware that people have different bodies. It’s as if most Americans were oblivious to this fact.
The Injustice of Zyahna Bryant’s Actions
To understand Dove’s advertising campaign, we need to know more about Zyahna Bryant and her role in the BLM riots. She destroyed the life of a white student at the University of Virginia named Morgan Bettinger based on lies. Bryant’s claims were accepted without hesitation, leading to Bettinger’s expulsion and a series of investigations. UVA may soon face legal consequences similar to the Oberlin Bakery case.
Let’s examine the incident that sparked this controversy. Bettinger encountered a BLM protest blocking the roads in Charlottesville. She made an innocuous comment to the dump truck driver about the protesters being speed bumps. However, some BLM activists misinterpreted her words as a threat and swarmed her car, threatening to kill her. Bryant, who didn’t even hear the comment, spread false claims of white supremacy.
Local news outlets and UVA faculty members readily accepted Bryant’s claims, leading to Bettinger’s expulsion and defamation. UVA’s biased treatment of white students is evident in other incidents as well. It took over a year for UVA to clear Bettinger of wrongdoing, but the damage was already done.
Dove’s Disturbing Trajectory
Dove’s recent marketing campaigns align with their woke agenda. They’ve displayed billboards in Times Square featuring women with unshaven armpits. It’s worth noting that Dove is owned by Unilever, which also owns Ben & Jerry’s, known for its anti-American stance. Dove’s latest move is revolting and self-sabotaging, but it also signifies the end of the runaway train of leftist ideology.
The “fat liberation movement” Dove is embracing glorifies hedonism and enables the most useless individuals to feel like heroes. It requires no activism other than indulging in food. Corporate America loves this idea because it promotes mindless consumption. Apple, Calvin Klein, Abercrombie, Victoria’s Secret, and even Gatorade are all jumping on the bandwagon.
At the height of the Occupy Wall Street movement, activists chanted “Eat the rich” outside corporate offices. Now, mega corporations have found a way to stop those chants by convincing the Left to simply eat. The fat liberation movement, with its focus on victimhood, is the perfect opportunity for those craving social capital. Corporate America is sleeping soundly, knowing that this movement will devour what remains of the Left.
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– What were the consequences faced by Bettinger after being labeled a racist?
Comment on Twitter, saying, “It’s a shame that these protesters are blocking traffic and causing inconvenience for the community.” This tweet was simply expressing frustration with the situation and did not contain any racial or offensive remarks.
However, Zyahna Bryant, known for her involvement in the BLM movement, came across this tweet and saw an opportunity to create controversy. She falsely claimed that Bettinger made a racist remark, twisting her words to fit her narrative. This accusation quickly spread across social media, and without any evidence or investigation, Bettinger was labeled a racist and faced severe consequences for a comment she never made.
Zyahna Bryant’s actions not only ruined Bettinger’s life but also highlighted the dangerous cancel culture that exists today. This incident serves as a reminder that anyone can fall victim to false accusations and the destructive power of online mob mentality.
Apple’s Mother Nature Skit
Now, let’s move on to Apple’s “Mother Nature” skit. In this advertisement, Apple portrays an overweight black woman as the embodiment of Mother Nature. While the intention may have been to celebrate diversity and body positivity, it falls flat and comes across as pandering to the left.
The advertisement perpetuates the harmful stereotype that overweight individuals, specifically black women, are synonymous with nature or the Earth. This portrayal reduces diverse individuals to simplistic stereotypes, denying them the complexity and individuality they deserve.
Furthermore, the skit lacks authenticity and sincerity. It feels forced, as if Apple is trying to tick off the boxes of inclusion and diversity without truly understanding the impact of their portrayal. It seems they are more concerned with appearing woke and appealing to a certain demographic rather than accurately representing and celebrating diversity.
The Deception of Corporate Virtue Signaling
Both Apple and Dove’s advertising campaigns demonstrate a clear example of corporate virtue signaling. They use social justice movements and politically charged topics to align themselves with the left and appear morally superior. Their actions are not genuine attempts at creating positive change but rather calculated marketing strategies to appeal to a specific demographic and gain financial profit.
This kind of pandering is not only disingenuous but also harmful. It perpetuates division and reinforces stereotypes rather than fostering understanding and genuine progress. It cheapens the struggles and experiences of those genuinely fighting for equality and justice.
The Seven Deadly Sins
When analyzing the marketing strategies of Apple and Dove, it is impossible not to notice the embodiment of the seven deadly sins, particularly gluttony and sloth. Both companies have chosen to indulge in these sins by exploiting controversial social issues for personal gain.
The sin of gluttony is evident in their insatiable desire for profit and attention. They greedily seize any opportunity, regardless of the ethical implications or the impact on society. Similarly, the sin of sloth is prevalent as they lazily rely on shallow and superficial gestures rather than engaging in genuine efforts to effect change.
Conclusion
Apple and Dove’s shameless pandering to the left is not only cringeworthy but also morally bankrupt. Their marketing strategies exploit and perpetuate stereotypes, deceive consumers, and are driven by greed rather than genuine concern for social issues.
As consumers, it is important to see through these empty gestures and hold companies accountable for their actions. We must demand authenticity, sincerity, and inclusivity from brands rather than settling for hollow virtue signaling. Only then can real progress be made towards a more just and equitable society.
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