Kellogg’s Froot Loops Faces Boycott Over Alleged Indoctrination of Kids
Forget the days of games, puzzles, mazes, and jokes on the backs of cereal boxes.
Nowadays, manufacturers are serving up a heaping helping of woke propaganda for customers to devour along with all the sugar, preservatives, and artificial colors.
Many former fans are considering boycotting Kellogg’s Froot Loops after learning about their promotion of a digital library with “equity, diversity, and inclusion content” advertised on cereal boxes in Canada.
The message on the boxes declares, “Let’s loop together. Celebrate the diversity that makes our world colorful.”
Conservatives are skeptical, knowing that diversity, equity, and inclusion policies often influence children to reject traditional views about gender.
The digital library website, co-sponsored by Boys and Girls Clubs of Canada, offers limited access to all users over 13 years old, with additional access available through codes found in specially marked boxes of Froot Loops.
One of the titles on the website is “Loop Together on Gender Empowerment,” which encourages everyone to embrace their unique selves beyond their gender identity.
The campaign was brought to the attention of parents by the social media account End Wokeness, which criticized Froot Loops for promoting “woke propaganda.”
Fruit Loops is now encouraging kids to go online and read their free library of woke propaganda pic.twitter.com/uLaP0TGfXB
— End Wokeness (@EndWokeness) November 19, 2023
The TikTok account Libs of TikTok warned its followers that Kellogg’s wants to indoctrinate children with breakfast cereal and urged them to stop supporting the brand.
The post encouraged consumers to shop at PublicSquare, a website connecting freedom-loving Americans with businesses that share their values.
Fruit Loops promotes free access to a digital library on their cereal boxes for kids. The library offers a range of books to teach kids themes of “equity, diversity, and inclusion.”
.@KelloggsUS wants to indoctrinate your children with breakfast cereal. Stop giving them your… pic.twitter.com/RMy2BBIRbR— Libs of TikTok (@libsoftiktok) November 19, 2023
Some netizens shared the posts without comment, while others couldn’t resist adding their own opinions.
Hey parents, do your kids like Kellogg’s cereal? https://t.co/sPknAjjPVl
— John Rich (@johnrich) November 19, 2023
One social media user remarked, ”Kids starting the day off right with 6 servings of sugar and a side of woke indoctrination.”
Kids starting the day off right with 6 servings of sugar and a side of woke indoctrination
— Western Lensman (@WesternLensman) November 19, 2023
Another user called for a boycott of Kellogg’s, while someone else compared the situation to the Bud Light boycott that caused financial damage to the beer brand.
A headline in Newsweek declared that Froot Loops is in hot water due to the threatened boycott.
The article portrayed the DEI campaign positively, emphasizing the opportunity for purchasers and their families to learn about the colorful and diverse world.
However, the article also acknowledged that some users mocked the outrage displayed.
Newsweek reported that Kellogg’s is committed to equity, diversity, and inclusion, with goals of achieving gender parity and increasing racial representation in management positions.
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The post ‘Woke’ Kellogg’s Froot Loops Faces Boycott Calls for Attempting to Indoctrinate Kids appeared first on The Western Journal.
What are the potential positive impacts of promoting diversity and inclusion initiatives on children?
E importance of promoting diversity and inclusion in society. It highlighted the positive impact that these initiatives can have on children, helping them to embrace their unique selves and appreciate the diverse world around them.
However, the conservative backlash against the campaign cannot be ignored. Critics argue that such initiatives can influence children to reject traditional views about gender and impose a specific ideological agenda on young minds. They believe that such content should not be promoted on cereal boxes, which are often seen by children as a source of entertainment and fun.
The debate has gained momentum on social media, with posts from accounts like End Wokeness and Libs of TikTok calling for a boycott of Kellogg’s and urging consumers to support alternative brands. PublicSquare, a website connecting like-minded individuals with businesses that share their values, was also promoted as an alternative shopping destination for freedom-loving Americans.
The response from netizens has been mixed. Some have shared the posts without comment, possibly indicating their agreement with the criticism. Others have voiced their support for the campaign, highlighting the importance of teaching children about diversity and inclusion from a young age.
While this controversy may seem trivial in the grand scheme of things, it raises larger questions about corporate responsibility and the role of brands in shaping societal values. Should companies use their platform and marketing strategies to promote social causes, or should they stay neutral and focus solely on their products? Should parents have more control over the messages their children are exposed to, or should society encourage a more inclusive and diverse upbringing for the next generation?
As the debate continues, one thing is clear: the days of games, puzzles, mazes, and jokes on cereal boxes are long gone. They have been replaced by a new era of social awareness and activism, where even breakfast cereal is not exempt from scrutiny.
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