YouTube to Alert Users of A.I.-Generated Content
OAN’s Elizabeth Volberding
11:44 AM – Tuesday, November 14, 2023
YouTube has implemented new rules for artificial intelligence (AI) content, requiring creators to disclose their use of generative AI to create realistic videos.
YouTube announced several AI-related policy updates in a blog post on Tuesday.
The platform stated that creators who fail to disclose their use of AI tools to create “altered or synthetic” videos will face penalties, such as video removal or account suspension from YouTube’s revenue sharing program.
“Generative AI has the potential to unlock creativity on YouTube and transform the experience for viewers and creators on our platform,” said Jennifer Flannery O’Connor and Emily Moxley, vice presidents for product management, in the blog post. “But just as important, these opportunities must be balanced with our responsibility to protect the YouTube community.”
Starting next year, creators will be required to label AI-produced content, and users will be informed when they are viewing AI-generated content.
The new rules will apply to AI-produced or synthetic content that appears ”realistic,” including videos that depict events that never happened or show individuals saying or doing things they didn’t actually do, according to O’Connor and Moxley.
“This is especially important in cases where the content discusses sensitive topics, such as elections, ongoing conflicts and public health crises, or public officials,” added O’Connor and Moxley.
Additionally, YouTube will allow users to request the removal of videos that simulate identifiable individuals, including their face or voice.
“Not all content will be removed from YouTube, and we’ll consider a variety of factors when evaluating these requests,” stated the company in the blog post. “This could include whether the content is parody or satire, whether the person making the request can be uniquely identified, or whether it features a public official or well-known individual, in which case there may be a higher bar.”
Concerns have been raised by digital information integrity officials about the potential increase in misleading content due to generative AI tools being used on social media and the web.
YouTube emphasized that creators who do not comply with the new requirements will be held accountable.
The platform also noted that AI-generated content that violates its community guidelines will face the same restrictions as other disallowed content. When considering removal requests, YouTube will take into account factors such as whether the content is satirical or involves a public figure.
YouTube’s music partners, including record labels and distributors, will also be able to request the removal of AI-generated music that imitates specific artists’ voices.
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How will YouTube inform users when they are viewing AI-generated content
YouTube Implements New Rules for AI Content
YouTube has recently announced new rules regarding the use of artificial intelligence (AI) content on their platform. The new policy requires creators to disclose their use of generative AI in order to create realistic videos.
According to a blog post published by YouTube on Tuesday, creators who fail to disclose their use of AI tools to create “altered or synthetic” videos will face penalties, including video removal or account suspension from YouTube’s revenue sharing program. These policy updates aim to ensure transparency and accountability in the use of AI technology on the platform.
“Generative AI has the potential to unlock creativity on YouTube and transform the experience for viewers and creators on our platform,” said Jennifer Flannery O’Connor and Emily Moxley, vice presidents for product management, in the blog post. “But just as important, these opportunities must be balanced with our responsibility to protect the YouTube community.”
Starting next year, creators will be required to label AI-produced content, and users will be informed when they are viewing AI-generated content. The new rules will apply to AI-produced or synthetic content that appears “realistic,” including videos that depict events that never happened or show individuals saying or doing things they didn’t actually do. This is particularly crucial when the content touches on sensitive topics such as elections, ongoing conflicts, public health crises, or public officials.
Additionally, YouTube will allow users to request the removal of videos that simulate identifiable individuals, including their face or voice. However, the company clarified that not all content will be removed, and they will consider a variety of factors when evaluating removal requests, such as whether the content is parody or satire, whether the person making the request can be uniquely identified, or whether it involves a public official or well-known individual.
There have been concerns raised by digital information integrity officials about the potential increase in misleading content due to generative AI tools being used on social media and the web. YouTube emphasized that creators who do not comply with the new requirements will be held accountable. AI-generated content that violates YouTube’s community guidelines will face the same restrictions as other disallowed content.
In addition to these policy updates, YouTube’s music partners, including record labels and distributors,
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