Zuckerberg’s bid to defeat Musk on Twitter is failing more each day, data reveals.
Threads: A Social Media Rival on the Decline
Threads, Meta’s highly anticipated social media platform, seems to be losing its grip, according to a recent report by the Wall Street Journal.
Since its grand entrance in early July, the engagement levels on Threads have been steadily plummeting, leaving many questioning its future.
The Journal, relying on data provided by market intelligence firm Sensor Tower, revealed that the number of daily active users on Threads has dwindled to around 13 million, a staggering 70 percent drop from its peak of over 40 million users on July 7.
Even those who do sign on to the app don’t stick around for long. Sensor Tower data indicates that users now spend a mere four minutes on Threads, a significant decline from the initial 19 minutes.
Comparatively, Twitter boasts approximately 200 million daily active users who spend an average of 30 minutes on the platform.
SimilarWeb, a digital data and analytics firm, corroborated these findings, reporting that Android users on Threads spent 21 minutes on the app during its launch but now only dedicate five minutes to it.
Threads Needs to Step Up Its Game
Experts and users alike have pointed out the lack of essential features on Threads, making it difficult for the platform to compete with established social media giants like Twitter.
According to Fortune, critics argue that Threads fails to offer a compelling reason for users to switch from Twitter or adopt it as their primary social media platform.
These concerns are reflected in the declining user numbers, with people realizing that Threads falls short in terms of functionality and fails to meet their expectations.
Richard Hanna, a professor at Babson College specializing in social media strategy and digital marketing, suggests that Meta needs to enhance the capabilities of Threads to entice users and keep them engaged.
Despite the discouraging statistics, Meta CEO Mark Zuckerberg remains optimistic about the future of Threads, as reported by CNN.
In a recent post on Threads, Zuckerberg expressed his confidence in the growing Threads community, highlighting the significant number of daily returning users.
He emphasized that the focus for the remainder of the year will be on improving the basics and enhancing user retention.
Adam Mosseri, the head of Meta’s Instagram unit, echoed Zuckerberg’s sentiments, stating that their current focus is on refining performance, introducing new features, and improving ranking.
While the decline in engagement may raise concerns, industry experts believe that Meta has the necessary resources and expertise to overcome these challenges and propel the platform forward.
“Meta definitely has the patience, they have the money, and they have the engineering talent,” said Debra Aho Williamson, principal analyst at Insider Intelligence.
As Threads faces its current setbacks, only time will tell if Meta can turn the tide and regain momentum in the highly competitive social media landscape.
The post Zuckerberg’s Attempt to Take Down Musk’s Twitter Is Tanking Further and Further Each Day, Data Shows appeared first on The Western Journal.
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